Laureen Moyal
Branding Designer
Laureen Moyal
Business Description
Since 2008, we’ve developed close, long-term partnerships with clients ranging from boutique brands to global companies, fostering a deep understanding of client needs at every scale. We anchor our narrative-driven brand development with the highly strategic thinking of a big agency, which is only strengthened by our executional capabilities as a small studio. We approach every project as an unwritten page, every client and design challenge shapes the aesthetic and voice of our work. Together, we tailor each stage of the process to establish meaningful connections between brands and their leaders, and reveal their ultimate potential. A women-founded and led branding agency, we work abroad and across the United States from our studio in New York City. With over 20 years of experience, partners Laureen Moyal and Devi Rhodes, lead a talented tight-knit team that brings unique skills, leveraging cultural perspectives and global insights to build brand experiences that excite and endure.
Bio
Head of Strategy & Creative Direction
For over a decade and a half, I’ve been a Partner and Creative Director, building a reputation for creating impactful brands that reach audiences around the world. With a strong focus on strategy and branding, I’ve helped craft smart, engaging identities that truly connect with people. My lifelong passion for food and hospitality shines through in the extensive work we’ve done in this space. I studied design at Atelier de Sevres and ESAG Penninghen in Paris and the Rhode Island School of Design, where I received my BFA. I have been a visiting critic at Parsons, the New School for Design, and taught Branding, Design, and Typography at the Maryland Institute College of Art.
Notable Clients
Breads Bakery, Carissa's, Gene and Georgetti, Jacks Wife Freda, Rooted, Sweet Lady Jane